Why Mercedes Benz is taking on the electric segment in a different way?
Mercedes Benz star on a sedan. - (WIX, 2024)
Mercedes Benz, a true pioneer in the automotive industry, has led the way in numerous innovations, from adaptive cruise to multi-stage airbags, electronic stability control, and other significant safety and technological advancements. This legacy of success, which saw Mercedes Benz at the forefront of global advancements, clients, and valuation for most of the 20th century, is a testament to the brand's pioneering spirit. However, in the 21st century, the brand's lead and success have faced challenges as other carmakers BMW and Audi inch closer to the three pointed star crown.
In order to counteract this growing threat to the Mercedes market and its supremacy, the automaker has pulled out all the stops to create the most efficient and advanced electric, hydrogen, and hybrid vehicles on sale. "Mercedes-Benz has engineered a new powertrain that aims to revolutionize vehicle efficiency. Developed to push the limits of production models, as previewed in the Vision EQXX concept car, the next-generation electric drive system raises the bar for the brand and automakers across the globe." (Newsweek, 2024). This new powertrain has one technological awards across the board and has already been announced to be used in all new electric models starting at some point in the coming years. Daimler (Mercedes-Benz) hopes this new project will turn the tide of the lessening Mercedes support back to its 20th-century control of the luxury car market.
This new project starts with the Mercedes EQXX, the world's most advanced and efficient electric vehicle ever built. For context, "The Vision EQXX made the 627.6-mile (1,010 km) trip from the Mercedes-Benz Center in Riyadh, Saudi Arabia, to the Mercedes-Benz Brand Center in Dubai, UAE, in 14 hours and 42 minutes. Despite temperatures reaching 93 degrees Fahrenheit (34 degrees Celsius), the EV was more efficient than ever, using just 7.4 kWh of energy per 100 km (62 miles). That is less than the 8.3 kWh/100 km it used on its longest-ever drive, from Germany to England." (Carscoops, 2024). This vehicle still had around 192 miles of battery left off. It is an incredible advancement in engineering and gives a promising future to the electric car, which has been under major fire for its lack of usability on long distances and in variable temperatures. This car promises to shape the industry, and Mercedes has said it will loan the tech to other manufacturers (Mercedes-Benz, 2024).
This new electric platform will be put inside numerous new cars, starting with their all-new CLA class Mercedes Modular Architecture (Newsweek, 2024). Whether this new plan can fix the electric industry, dishevel Tesla's lead, and make the electric future plausible for people globally is unclear, but it's the best shot the luxury car market has had in years as the electric market shows worrying signs globally. With continents like Africa and South America still not open for major electric car distribution, these new long-range platforms for more affordable vehicles may be what the sustainability world has been waiting for.
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